9 Ways To Make Your Brand Stand Out: CONTENT HACKS

Your Post Strategy should contain these 3 Key Content Types:

Content that Serves, Content that Shares & Content that Sells.

Content that serves should focus on the value prop of delivering valuable information about your brand, your product/services, ingredients/team, etc.

Content that shares should focus on the emotional proposition of being associated with your brand, including inspirational photos and quotes, personal photos and cute puppies.

Content that sells your product or service should be direct as customers need a clear indication that they have reached the end of your funnel and you are now asking them to take the leap.