Your Post Strategy should contain these 3 Key Content Types:
Content that Serves, Content that Shares & Content that Sells.
• Content that serves should focus on the value prop of delivering valuable information about your brand, your product/services, ingredients/team, etc.
• Content that shares should focus on the emotional proposition of being associated with your brand, including inspirational photos and quotes, personal photos and cute puppies.
• Content that sells your product or service should be direct as customers need a clear indication that they have reached the end of your funnel and you are now asking them to take the leap.