Looking for a fool-proof way to make your brand stand out? It’s time to DIF-FER-EN-TIATE! We all know how important brand content is to staying relevant, growing your audience and winning over new and loyal fans/customers. If you’re a brand leader who leans on original content to help establish themselves as a thought leader in […]

Your Post Strategy should contain these 3 Key Content Types: Content that Serves, Content that Shares & Content that Sells. • Content that serves should focus on the value prop of delivering valuable information about your brand, your product/services, ingredients/team, etc. • Content that shares should focus on the emotional proposition of being associated with […]

Highlight Your Value! Every brand has a unique selling point. No one will know what yours is unless you tell them. Whether it’s your service, product, team, equipment, location, access, methodology, experience… Don’t hold back! Here are 3 ways to professionally show & tell: • SPELL OUT YOUR UNIQUE OFFERING IN YOUR PROFILE Use your […]