ANALYZE & STRATEGIZE! Read and review your analytics on a regular basis. Identify who is clicking. Notice what % of your videos are being watched, shared, commented. What topics get the most saves, shares, comments, likes, impressions? Learn from your audience’s actions and lean in to them as you make more content. PROVE what works […]
CONDUCT SURVEYS! Looking to be seen as a thought leader in your industry? Lead the conversation with your own proprietary data points. Create your own industry-specific survey in which you own all of the data and then leverage as a press or social media opportunity. Be seen as a source, a gatherer, of valuable honest […]
HAVE AN OPINION! Have a strong fact-based opinion and don’t be afraid to share it. Content that is safe is rarely shared and almost never fully watched. Have an opinion and focus on FACTS, not HYPOTHETICALS.
BREAKING NEWS? Focusing daily on being a news-breaker can be exhausting, unless that’s your business. Instead of looking for news to break, be prepared to share breaking news quickly from a few trusted news sources and make sure it’s relevant to why your audience is following you. It also helps to have a go-to list […]
TURN QUESTIONS INTO CONTENT! While Google still places value on keyword rich content, it has recently shifted it’s focus on intention-based searches. Meaning, instead of “gym” we now search for “gym good music workout.” Understanding and optimizing your customers intent (also known as “user intent”) is critical for successful SEO results.