Awarding a real-time strategy on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.

Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.

Awarding the most effective and creative use of user-generated content to promote a product, brand or service.

Awarding a campaign that has made the biggest tangible impact on business objectives.

Awarding an interactive content piece or series that has most successfully achieved set goals.

Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.

Awarding a podcast that has most successfully achieved set goals on behalf of a brand.

Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

Awarding a B2C content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

Awarding the print or digital publication that has most successfully promoted a brand, product or service.

Awarding the agency/client collaboration that has most successfully achieved set goals.

Awarding the brand/influencer collaboration that has most successfully achieved set goals.

Awarding the content distribution strategy that has most successfully achieved set goals.

Awarding the in-house studio that has been most successful in achieving set goals.

Awarding a TikTok strategy that most successfully promoted a brand, product or service.

Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.

Awarding the campaign that, following changes due to external factors, was able to successfully achieve set goals.

Awarding the campaign that’s been most effective in building or fostering community among customers or users.

Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.

Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.